MANHOOD
The answer to the male consumer revolution in México.
Through the years, we have seen how the influence of social media, social and cultural changes and technological progress have had a strong impact in our country. As a result of this influence, Men have been one of the groups with the greatest changes in their consumption habits.
In the past, the male stereotype that was socially accepted in our country was one of a typical “macho man”, who was not invest much time and money in his physical aspect. His lifestyle was more classic and conservative, and it was not common for them to leave such “status quo”. Fashion was not relevant to them and they were ok with consuming and sharing personal care products that were targeted to women, such as: shampoo, hair gel, body lotion, among others. The only moment when they invested a little more of their time in their personal care was when they went to a quick and effective barbershop to get a haircut.
Currently, following the male consumer’s revolution, we see great changes, starting with the way in which stereotypes and the “status quo” are being broken. Men invest much more time and show much more interest in their body care, fashion, hair styles, diets, etc. In contrast from the “traditional macho man” style, currently they are constantly searching for their own style that sets them aside from the rest; this, as a result of the strong influence of athletes, fashion brands and celebrities that communicate, on a daily basis, the importance of male care. Therefore, traditional barbershops were displaced by barbershops that do not offer a service but a full experience that is thought especially for men. As a result of these changes, we currently have more demanding consumers, eager to get new proposals that speak directly to them and that satisfy their specific needs, which are very different from the those of women.
In response to this revolution, we have created MANHOOD, a brand that thinks 100% about the needs of this revolutionary man who wants to show the rest his extraordinary uniqueness.
The MANHOOD line offers our clients a comprehensive portfolio for their daily care ritual. It also has incredible male fragrances which they may enjoy in our different products which guarantee the same smell throughout the day.
The moment to challenge conventions is TODAY. Be yourself and discover the amazing effects. MANHOOD, your new ally in seduction.
Do not let the world change you but show the world who you really are.
